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日本代购-消費者購買行動の管理科学モデル [ 吉永雄毅 ]
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日本代购-吉永雄毅 多賀出版ショウヒシャ コウバイ コウドウ ノ カンリ カガク モデル ヨシナガ,ユウキ 発行年月:2003年07月 ページ数:228p サイズ:単行本 ISBN:9784811566818 吉永雄毅(ヨシナガユウキ) 1970年明治大学大学院商学研究科博士課程修了。1970年〜1988年高千穂商科大学、専任講師、助教授、教授などを経て1988年〜1993年九州工業大学教授(情報工学部)。現在、九州産業大学大学院(商学研究科)教授、並びに九州産業大学商学部教授、博士(商学)。長崎県立大学大学院経済学研究科(非常勤)講師。専攻は経営学、マーケティング論、生産管理論、経営管理論(本データはこの書籍が刊行された当時に掲載されていたものです) 第1部 消費者購買行動の管理科学モデル(消費者行動の管理科学モデルの構築/消費者の購買行動に関するA.A.Kuehnの線型学習モデル/消費者の購買行動に関するR.B.Maffeiの単純マルコフ・モデル/消費者の商標選択行動に関するマルコフ・モデルとベルヌイ・モデル/消費者の購買行動に関するD.G.Morrisonの異質的1次マルコフ・モデル/消費者購買行動のNBD(負の2項分布)モデル/消費者の購買行動の研究のための管理科学の本質と活用)/第2部 補論:消費者購買行動のためのマーケティング戦略モデル(マーケティング・ミックスの管理科学モデル/マーケティング戦略のための製品計画モデル) 本書は、その経営意思決定の観点から、管理科学モデルを活用して、科学的な意思決定を遂行することを研究している。 本 ビジネス・経済・就職 マーケティング・セールス マーケティング ビジネス・経済・就職 産業 商業
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