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日本代购-最小の費用で最大の効果をあげる小さなお店の広告宣伝術 [ 山本雅美 ]
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日本代购-山本雅美 繊研新聞社サイショウ ノ ヒヨウ デ サイダイ ノ コウカ オ アゲル チイサナ オミセ ノ ヤマモト,マサミ 発行年月:2004年01月 ページ数:215p サイズ:単行本 ISBN:9784881241271 山本雅美(ヤマモトマサミ) 販売促進プランナー。香川県高松市在住。金融機関、デザイン事務所勤務を経て、ファッション販売会社の企画室で販売促進を7年間担当。1990年、企画・デザインオフィス「PLANNING ROOM」を設立し、香川県を中心に、店舗のロゴマーク、販促ツール、パッケージ等の企画・デザイン・制作を行う。1992年より香川県まちづくり研究会に参加。「商店街等活性化シーズ再発見事業」(香川県)等に3年間関わる。1994年より香川県商工会連合会の経営・技術強化支援事業エキスパートバンク登録。商店の販促ツール制作などのアドバイスを行う。1996年より財団法人香川県企業振興公社小売商業活性化アドバイザー(2001年4月より商業支援アドバイザーに移行)。販促ツール制作などのアドバイスを行う。2000年12月より中小企業総合事業集団の新事業開拓支援専門員。中小企業・ベンチャー総合支援センター四国の常設アドバイザーとして販促ツール制作などに関する窓口相談に当たる(本データはこの書籍が刊行された当時に掲載されていたものです) 第1章 まずはお金を使わずPRーPR活動のコツと方法/第2章 広告は計画的にー目的・日程・予算の明確化/第3章 広告メディアを使い分けるーメディアの特徴と上手な活用法/第4章 広告物を作る前にー成功するための準備法/第5章 広告物の作り方ー制作のための基礎知識とルール/第6章 広告業者の選び方、使い方ー最適なパートナーと良い広告を作る/第7章 HPは強い味方ーより良いHP作成と運営のコツ/第8章 最強の媒体、人メディアー口コミの力と活用法/第9章 ひと味違う広告戦略ー小さなお店の事例 「人と商品が元気」とは具体的にどういうことでしょうか。またその元気を、「お店からにじみ出させる」だけでなく、もっと広い範囲の人に「元気だよ、元気だよ」と伝えるためにはどうすればいいのでしょうか。そのことについて、客の立場半分、広告のプロの立場半分で、考え、提案したのが本書です。 本 ビジネス・経済・就職 マーケティング・セールス 広告・宣伝 ビジネス・経済・就職 産業 商業
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