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日本代购-世界一訪れたい日本のつくりかた 新・観光立国論【実践編】 [ デービッド・アトキンソン ]
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  • 日本国内邮费免费 价格包含消费税 普通店铺
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  • 1650 円 合人民币: 107.57
日本代购-新・観光立国論【実践編】 デービッド・アトキンソン 東洋経済新報社BKSCPN_【bookーfestivalーthr】 セカイイチオトズレタイニホンノツクリカタ デービッド アトキンソン 発行年月:2017年07月07日 予約締切日:2017年07月06日 ページ数:324p サイズ:単行本 ISBN:9784492502907 アトキンソン,デービッド(Atkinson,David) 小西美術工藝社代表取締役社長。三田証券社外取締役。元ゴールドマン・サックス金融調査室長。裏千家茶名「宗真」拝受。1965年イギリス生まれ。オックスフォード大学「日本学」専攻。1992年にゴールドマン・サックス入社。日本の不良債権の実態を暴くレポートを発表し、注目を集める。2006年にpartner(共同出資者)となるが、マネーゲームを達観するに至り2007年に退社。2009年、創立300年余りの国宝・重要文化財の補修を手掛ける小西美術工藝社に入社、2011年に同社会長兼社長に就任(本データはこの書籍が刊行された当時に掲載されていたものです) 第1章 日本の「実力」は、こんなものじゃないー「大観光時代」を迎える世界と日本の現状/第2章 「どの国から来てもらうか」がいちばん大切ー国別の戦略を立てよう/第3章 お金を使ってもらう「魅力」のつくりかたー「昭和の常識」を捨てて、質を追究しよう/第4章 自然こそ、日本がもつ「最強の伸び代」ー「長く滞在してもらう」ことを考えよう/第5章 「誰に・何を・どう伝えるか」をもっと考えようー「So what?テスト」でうまくいく/第6章 儲けの9割は「ホテル」で決まるー「高級ホテル」をもっと増やそう/第7章 観光は日本を支える「基幹産業」ーあらゆる仕事を「観光業化」しよう 「6000万人」の外国人を呼び、「15兆円」使ってもらう具体的な方法が、この一冊ですべてわかる。渾身のデータ分析と現場での実践が明らかにした「日本が進むべき道」。 本 旅行・留学・アウトドア テーマパーク
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