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日本代购-知らないとヤバいソロ社会マーケティングの本質/荒川和久【1000円以上送料無料】
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日本代购-著者荒川和久(著)出版社ぱる出版発売日2023年04月ISBN9784827213904ページ数223Pキーワードしらないとやばいそろしやかいまーけていんぐの シラナイトヤバイソロシヤカイマーケテイングノ あらかわ かずひさ アラカワ カズヒサ9784827213904内容紹介今や誰もが必ず結婚する時代は終焉を迎えました。生涯未婚率は男3割、女2割に達しようとしています。世帯構成のトップは一人暮らしの単身世帯であり、2040年には単身世帯率が4割に達すると見込まれています。社会構造が大変化すれば、当然消費の構造が変わります。世帯数がソロの方が多いのに、いつまでも家族向けの商売をやっていては通用しません。性別や年齢、世代で消費者をとらえるのは時代遅れです。本書は「激増するソロ市場」で今後どんなものが売れるのか、そのヒントと本質を、多彩なデータをもとに、ソロ市場研究の第一人者がわかりやすく解説します。激増するソロ市場でヒットする商品のヒント!独身が動いただけで如実に売上が変わる!/家族市場規模を凌駕する『ソロ活市場』/無視できない規模の需要がある『ソロ旅』/独身男性こそ優良顧客として見るべき存在/構造変化した現代における商売の本質とはソロ社会の必勝マーケティングを、ソロ市場研究の第一人者が徹底解説!時と場合により誰もが『ソロ活』を求める気持ちがある/『一人焼肉市場』はまだまだ今後も伸びが期待できる/40、50代独身はZ世代より収入が多い分、消費も多い/独身は総外食市場全体の6割弱。うち独身男性が68%/2040年には15歳以上人口の独身比率は47%に※本データはこの商品が発売された時点の情報です。目次第1章 社会構造が変わる(昭和の人生すごろく/日本のソロ社会化 ほか)/第2章 消費構造が変わる(世代論マーケティングは無意味!/Z世代マーケティングのまやかし ほか)/第3章 市場が変わる(外食産業を支えているのは独身者/外食産業を支えてきた「おひとりさま」 ほか)/第4章 感情をとらえる(デモクラシーからエモクラシーへ/私が不快だからというクレーマー ほか)/第5章 環境のお膳立て(人を動かしているのは意志ではなく感情/環境と感情と理屈 ほか)
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[ 25-08-01 09:07:11 ] 注意:[2] shuffle() expects parameter 1 to be array, boolean given BaseAction.class.php 第 418 行.
[ 25-08-01 09:07:11 ] 注意:[8] Undefined property: RakutenApiExecuter::$ApiDataWorker RakutenApiExecuter.php 第 346 行.
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