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日本代购-中国大企業の競争力分析/江向華【3000円以上送料無料】
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日本代购-著者江向華(著)出版社中央経済社発売日2016年06月ISBN9784502182815ページ数169Pキーワードちゆうごくだいきぎようのきようそうりよくぶんせき チユウゴクダイキギヨウノキヨウソウリヨクブンセキ こう こうか コウ コウカ9784502182815内容紹介中国大手製造業を類型化し、企業行動の特徴やパフォーマンス、保有する経営資源の変化を比較。中国企業の特徴を明らかにするとともに、従来の戦略論、企業論を再考する。※本データはこの商品が発売された時点の情報です。目次第1章 なぜ中国の大企業に注目するのか(大企業であることの意味/考察と問題設定/分析の対象と範囲/本書の構成)/第2章 企業戦略論のレビュー(企業戦略に関するこれまでの議論—成長をキーワードに/新興経済国における大企業に関する議論/中国における大企業に関する議論/分析視点と本研究の位置づけ)/第3章 中国大企業のプロフィール(企業の戦略と組織構造に関する先行研究/分析のフレームワーク/中国製造業企業上位100社に対するデータ分析/欧米、日本等の国際比較/まとめ)/第4章 中国大企業のケース分析—類型別のパフォーマンス(データと方法/中国大企業の成立過程と「競争を通じた成長プロセスを経ない大企業」の抽出/考察/まとめ)/第5章 新しい企業論、戦略論の構築に向けて(総括/本研究の意義と今後の課題)
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