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日本代购-論理思考×PowerPointで企画を作り出す本／田中耕比古【3000円以上送料無料】
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日本代购-著者田中耕比古(著)出版社翔泳社発売日2017年06月ISBN9784798151816ページ数255Pキーワードろんりしこうかけるぱわーぽいんとできかく ロンリシコウカケルパワーポイントデキカク たなか たがひこ タナカ タガヒコ9784798151816内容紹介PowerPointは最強の論理思考ツールだ！パワポを使えば、「説得力のある企画」が見えてくる。【本書はこんな方におすすめしています】・「企画を立てるのは苦手」と感じている方・企画を立てても、なかなか承認を得られない方・市場や顧客のニーズを正確に分析したい方・企画書やスライド資料の作成に四苦八苦している方・論理的、客観的に考えるのが苦手な方・企画が面白くなる思考整理術を知りたい方・企画の着想から実現までを1冊で学びたい方・企画を求められるビジネス・パーソン全般「企画立案」は、業種問わず、どのビジネスパーソンにも求められる業務です。しかし、「うまく企画が立てられない」「企画を立てても、なかなか承認が得られない」と悩んでいる方は少なくないようです。本書は、PowerPointを活用し、論理的・客観的な企画立案の方法を指南する本です。PowerPointといえば「プレゼン資料作成ソフト」と思われがちですが、実は「論理思考ツール」としても極めて有用です。市場や競合をマッピングしたり、ターゲットの「課題」「その解決策」「実現のための方策」などを整理して考える際に、PowerPointほど最適なツールはありません。また、そうやって論理的に考えた企画であれば、おのずと「説得力」も高まります。本書を読めば、誰もが「説得力のある企画」を立てられるようになります。【目次】●Introduction 「論理的」に企画を立て、「合理的」に判断してもらおう●Chapter 01 「企画」とは何か●Chapter 02 「着想」を得るために構造的に考えよう●Chapter 03 「ターゲット」を見定めよう●Chapter 04 「市場」や「競合」を理解しよう●Chapter 05 「差別性」を見極めよう ●Chapter 06 「実現性」と「届け方」を考えよう●Chapter 07 「説得できる資料」を作成しよう●Appendix 資料作りに役立つPowerPoint Tips集※本データはこの商品が発売された時点の情報です。目次Introduction 「論理的」に企画を立て、「合理的」に判断してもらおう/01 「企画」とは何か？/02 「着想」を得るために構造的に考えよう/03 「ターゲット」を見定めよう/04 「市場規模」や「競合」を理解しよう/05 「差別性」を見極めよう/06 「実現性」と「届け方」を考えよう/07 「説得できる資料」を作り上げよう/Appendix 資料作りに役立つPowerPoint Tips集
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