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日本代购-受注を勝ち取るための外資系「提案」の技術 日本人の知らない世界標準メソッド/式町久美子【3000円以上送料無料】
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日本代购-著者式町久美子(著)出版社ダイヤモンド社発売日2015年03月ISBN9784478039168ページ数205Pキーワードビジネス書 じゆちゆうおかちとるためのがいしけいていあん ジユチユウオカチトルタメノガイシケイテイアン しきまち くみこ シキマチ クミコ9784478039168内容紹介“提案”で勝つための教科書本書は、提案型コンペや入札などにおいて、競合に勝つための提案書の書き方、提案先(顧客)情報の集め方、信頼関係の作り方などを指南した、今までにありそうでなかった「提案で勝つためのプロセスすべてを追った教科書」です。どこよりも早く顧客のニーズを掴み、適切な価格と強みを活かした提案を効果的に提案書へと落とし、期日やフォーマットを守って提出することは、受注を勝ち取るために欠かせません。そのすべての工程における勝ちパターンを仕組み(フレームワーク)化して解説します。著者は、APMP(Association of Proposal Management Professionals)という、アメリカ発祥の提案、入札、プレゼンの専門家のためのNPOに所属しており、3段階の認定資格のうち最上位のプロフェッショナルの資格を取得しています(日本人でただ一人)。本書は、著者がAPMPで学んだ欧米で標準化されつつあるプロポーザル・マネジメントのメソッドに、著者の勤める外資系企業での経験や主催する勉強会での学びを交え、今まで属人的になりがちだった受注を勝ち取るためのプロセスやノウハウを再現可能な形で紹介します。※本データはこの商品が発売された時点の情報です。目次1 欧米流の提案メソッド「プロポーザルマネジメント」とは/2 案件の評価:勝てる案件かどうかを見極める/3 提案依頼が来る前に顧客の心をつかむ/4 提案依頼が来たら:提案書作成プランをつくる/5 キックオフから提出まで:提案書づくりの流れを知る/6 執筆者が必ず知っておきたい書き方テクニック/7 見やすい!伝わる!スライドデザインのつくり方/8 勝率を高めるために:提案書提出後にすべきこと
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[ 25-08-26 13:27:19 ] 注意:[8] A session had already been started - ignoring session_start() App.class.php 第 115 行.
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