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日本代购-ゼロ・プロモーション・マーケティング
  • guruguru-ds:12807941
  • 日本国内邮费另付 价格包含消费税 普通店铺
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  • 1870 円 合人民币: 121.91
日本代购-宮本文幸/著本詳しい納期他、ご注文時はご利用案内・返品のページをご確認ください出版社名同友館出版年月2022年07月サイズ230P 19cmISBNコード9784496056017経営 マーケティング マーケティング一般ゼロ・プロモーション・マーケティングゼロ プロモ-シヨン マ-ケテイング私たちは、モノを見るとき、無意識にそれを人や動物の顔、姿に見立てています。自動車のフロントが顔のように見えるのもそうです。商品は、見た目が9割。その後に内面(商品特長)を知って、購入を決めます。ゼロ・プロモーション(あえて売らない)でも売れるというのは、商品をひと目見ただけで心をつかみ購買行動を引き起こすということです。そのためには、商品の内側をつくる「インサイト思考」と、外側をつくる「アウトサイト思考」が重要なのです。モノづくりに関わるすべての方へ。店頭に置くだけでヒットする究極のマーケティングをこの本でお伝えします。第1章 なぜプロモーションが不要なのか|第2章 店頭に並べただけで売上No.1となった殺菌デオドラント「エージープラス」|第3章 商品パッケージの外見で大ヒットした数々の商品|第4章 消費者の心に直接はたらきかける「イメージ・モチーフ」|第5章 消費者は商品を「顔」として見ている|第6章 潜在意識のふしぎ—すべてのカギは消費者の心の奥にある|第7章 心の奥の「欲しい」スイッチを見つける“インサイト思考”|第8章 一瞬で人の心をつかむ“アウトサイト思考”|第9章 インサイト&アウトサイト思考の商品開発(応用編)※ページ内の情報は告知なく変更になることがあります。あらかじめご了承ください登録日2022/07/06
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Process: 0.202s ( Load:0.011s Init:0.013s Exec:0.170s Template:0.009s ) | DB :23 queries 0 writes | Cache :5 gets 2 writes | UseMem:27,260 kb
页面Trace信息
当前页面 : /index.php/Rakuten/ShopView/id/guruguru-ds:12807941.html
请求方法 : GET
通信协议 : HTTP/1.1
请求时间 : 2025-08-02 17:11:53
用户代理 : Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
会话ID : q06g71g493emo0n2pkc1letab5
运行数据 : Process: 0.202s ( Load:0.011s Init:0.013s Exec:0.170s Template:0.009s ) | DB :23 queries 0 writes | Cache :5 gets 2 writes | UseMem:27,260 kb
输出编码 :
加载类库 : 36
模板编译 : 重新编译
SQL记录 : 23条SQL
[ 25-08-02 17:11:54 ] RunTime:0.000498s SQL = SHOW COLUMNS FROM bio_yahooid
[ 25-08-02 17:11:54 ] RunTime:0.000773s SQL = SHOW COLUMNS FROM bio_agent
[ 25-08-02 17:11:54 ] RunTime:0.000293s SQL = SELECT * FROM bio_agent WHERE ( `isViews` = 1 ) AND ( `domain` LIKE '%test.ripai.com' )
[ 25-08-02 17:11:54 ] RunTime:0.000204s SQL = SELECT * FROM bio_agent WHERE ( `domain` = 'www.jp-daigou.com' )
[ 25-08-02 17:11:54 ] RunTime:0.000254s SQL = select * from bio_siteparams where FIND_IN_SET('081',AgentID)
[ 25-08-02 17:11:54 ] RunTime:0.000292s SQL = SHOW COLUMNS FROM bio_point
[ 25-08-02 17:11:54 ] RunTime:0.000896s SQL = SHOW COLUMNS FROM bio_user
[ 25-08-02 17:11:54 ] RunTime:0.000536s SQL = SELECT * FROM bio_goods WHERE `isView` = 1 and gType<=3 ORDER BY created DESC LIMIT 15
[ 25-08-02 17:11:54 ] RunTime:0.000346s SQL = SHOW COLUMNS FROM bio_syscolumn
[ 25-08-02 17:11:54 ] RunTime:0.000270s SQL = SELECT * FROM bio_syscolumn WHERE ( `column_leftid` = 17 ) AND ( `column_open` = 1 ) ORDER BY column_order asc
[ 25-08-02 17:11:54 ] RunTime:0.000371s SQL = SELECT * FROM bio_syscolumn WHERE ( `column_leftid` = '19' ) AND ( `column_open` = 1 ) ORDER BY column_order asc
[ 25-08-02 17:11:54 ] RunTime:0.000246s SQL = SELECT * FROM bio_syscolumn WHERE ( `column_leftid` = '89' ) AND ( `column_open` = 1 ) ORDER BY column_order asc
[ 25-08-02 17:11:54 ] RunTime:0.000341s SQL = SELECT * FROM bio_syscolumn WHERE ( `column_leftid` = '20' ) AND ( `column_open` = 1 ) ORDER BY column_order asc
[ 25-08-02 17:11:54 ] RunTime:0.000280s SQL = SELECT * FROM bio_syscolumn WHERE ( `column_leftid` = '18' ) AND ( `column_open` = 1 ) ORDER BY column_order asc
[ 25-08-02 17:11:54 ] RunTime:0.000484s SQL = SHOW COLUMNS FROM bio_rakutencategory
[ 25-08-02 17:11:54 ] RunTime:0.000258s SQL = SELECT * FROM bio_rakutencategory WHERE id=200516
[ 25-08-02 17:11:54 ] RunTime:0.000190s SQL = SELECT p.id,p.name_cn FROM bio_rakutencategory p LEFT JOIN bio_rakutencategory c on c.parentid=p.id WHERE c.id=200516
[ 25-08-02 17:11:54 ] RunTime:0.000192s SQL = SELECT p.id,p.name_cn FROM bio_rakutencategory p LEFT JOIN bio_rakutencategory c on c.parentid=p.id WHERE c.id=209040
[ 25-08-02 17:11:54 ] RunTime:0.000206s SQL = SELECT p.id,p.name_cn FROM bio_rakutencategory p LEFT JOIN bio_rakutencategory c on c.parentid=p.id WHERE c.id=200446
[ 25-08-02 17:11:54 ] RunTime:0.000160s SQL = SELECT p.id,p.name_cn FROM bio_rakutencategory p LEFT JOIN bio_rakutencategory c on c.parentid=p.id WHERE c.id=200162
[ 25-08-02 17:11:54 ] RunTime:0.000146s SQL = SELECT * FROM bio_rakutencategory WHERE parentid=200516
[ 25-08-02 17:11:54 ] RunTime:0.000283s SQL = SHOW COLUMNS FROM bio_rate
[ 25-08-02 17:11:54 ] RunTime:0.000168s SQL = SELECT * FROM bio_rate WHERE ( `type` = 'RMB->JPY' ) ORDER BY date desc LIMIT 1
错误记录 : 97条错误
[ 25-08-02 17:11:54 ] 注意:[8] A session had already been started - ignoring session_start() App.class.php 第 115 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated apiExecuter.php 第 253 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated apiExecuter.php 第 284 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated getApiData.php 第 125 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated getApiData.php 第 134 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated getApiData.php 第 499 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated Request.php 第 412 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated Request.php 第 736 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated Request.php 第 749 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated Request.php 第 794 行.
[ 25-08-02 17:11:54 ] 注意:[2048] Redefining already defined constructor for class Net_URL URL.php 第 122 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated Unserializer.php 第 691 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated Unserializer.php 第 693 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated Unserializer.php 第 852 行.
[ 25-08-02 17:11:54 ] 注意:[2048] Redefining already defined constructor for class XML_Parser Parser.php 第 206 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated Parser.php 第 576 行.
[ 25-08-02 17:11:54 ] 注意:[2048] Declaration of XML_Parser::raiseError() should be compatible with that of PEAR::raiseError() Parser.php 第 634 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: openid BaseAction.class.php 第 72 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: Debug BaseAction.class.php 第 174 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: uid BaseAction.class.php 第 209 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated Client.php 第 179 行.
[ 25-08-02 17:11:54 ] 注意:[8192] Assigning the return value of new by reference is deprecated Client.php 第 228 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: type_ BaseAction.class.php 第 649 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: type_ BaseAction.class.php 第 649 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined offset: 11 BaseAction.class.php 第 349 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: type_ BaseAction.class.php 第 649 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: agentId common_inc.php 第 3135 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: isDebugMe forbidcates.php 第 108 行.
[ 25-08-02 17:11:54 ] 注意:[2] shuffle() expects parameter 1 to be array, boolean given BaseAction.class.php 第 418 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined property: RakutenApiExecuter::$ApiDataWorker RakutenApiExecuter.php 第 346 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: appid getApiData.php 第 417 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: isDebugMe getApiData.php 第 436 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: isDebugMe getApiData.php 第 447 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: isDebugYourMa getApiData.php 第 450 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: isDebugMe getApiData.php 第 468 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: isDebugMe getApiData.php 第 481 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: options Unserializer.php 第 448 行.
[ 25-08-02 17:11:54 ] 注意:[2048] Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context getApiData.php 第 503 行.
[ 25-08-02 17:11:54 ] 注意:[2048] Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context getApiData.php 第 509 行.
[ 25-08-02 17:11:54 ] 注意:[2048] Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context RakutenAction.class.php 第 595 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: isDebugMe RakutenAction.class.php 第 607 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: categoryPath RakutenCategoryGetter.class.php 第 55 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: _imgserver YahooAction.class.php 第 1014 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: _imgserver YahooAction.class.php 第 1014 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: descpre RakutenAction.class.php 第 645 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: type_ BaseAction.class.php 第 649 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: agentId common_inc.php 第 3135 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: isDebugMe forbidcates.php 第 108 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: type_ BaseAction.class.php 第 649 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: showmiddleOfIndex bf17f8f5a76a9d7e9186c4c573d8f8fc.php 第 2 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: meta_keyword 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 7 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 42 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: U 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 59 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 97 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 121 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: keyword 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 134 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 150 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 201 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: category 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 278 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: so 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 280 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: dr 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 281 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: keyword 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 286 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: shopcode 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 296 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: minPrice 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 300 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: maxPrice 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 301 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 453 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: category 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 454 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: so 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 456 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: dr 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 457 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: keyword 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 462 行.
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[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 464 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: sellerID 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 476 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: store 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 486 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: store 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 489 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: store 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 492 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: item_status 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 503 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: item_status 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 506 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: item_status 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 509 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: wrappingicon 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 520 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: buynow 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 523 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: thumbnail 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 525 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: urlpre 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: chkjp 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: urlpre 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: chkjp 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: urlpre 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: chkjp 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: urlpre 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: chkjp 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: urlpre 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: chkjp 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: aucminprice 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 537 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined index: aucmaxprice 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 538 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: isindex 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 577 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined offset: 0 ThinkTemplate.class.php 第 578 行.
[ 25-08-02 17:11:54 ] 注意:[8] Undefined variable: url 97ae39e43927d85ac9989230a15609a2.php 第 4 行.