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日本代购-論理思考×PowerPointで企画を作り出す本[本/雑誌] / 田中耕比古/著
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日本代购-ご注文前に必ずご確認ください＜商品説明＞本書は、PowerPointを活用し、「論理的な企画立案」の方法を指南する本です。PowerPointと言えば「プレゼン資料作成ソフト」と思われがちですが、実は「論理思考ツール」としても極めて有用です。自分の考えを整理したり、想定ターゲットの課題を洗い出したり、市場や競合をマッピングしたりするのに、PowerPointほど適したツールはありません。また、PowerPointを用いて論理的に考えられた企画であれば、おのずと「企画の説得力」も高まります。本書を読めば、誰もが「説得力のある企画」を立てられるようになります。＜収録内容＞Introduction 「論理的」に企画を立て、「合理的」に判断してもらおう01 「企画」とは何か?02 「着想」を得るために構造的に考えよう03 「ターゲット」を見定めよう04 「市場規模」や「競合」を理解しよう05 「差別性」を見極めよう06 「実現性」と「届け方」を考えよう07 「説得できる資料」を作り上げようAppendix 資料作りに役立つPowerPoint Tips集＜商品詳細＞商品番号：NEOBK-2106806Tanaka Ko Hi Inishie / Cho / Ronri Shiko xPowerPoint De Kikaku Wo Honメディア：本/雑誌重量：540g発売日：2017/06JAN：9784798151816論理思考×PowerPointで企画を作り出す本[本/雑誌] / 田中耕比古/著2017/06発売
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