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日本代购-Microcopy mon amour Piccoli testi per fare grande la tua comunicazione【電子書籍】[ Fabiola Noris ]
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日本代购-＜p＞＜strong＞Da qualche tempo c’? qualcosa che non va nel tuo ecommerce.＜/strong＞ Gli utenti molto spesso non completano gli acquisti, il bounce rate delle tue pagine ? alto, i carrelli vengono riempiti e abbandonati. E quando arriva qualche acquisto, noti che i dati di fatturazione vengono inseriti in modo sbagliato, c’? sempre qualche informazione che manca e ti tocca ricontattare i e le clienti singolarmente.＜/p＞ ＜p＞Certo, le ragioni di queste complicazioni potrebbero essere molte, ma ＜strong＞spesso sono riconducibili a una scarsa cura nella cosiddetta UX＜/strong＞, cio? l’esperienza dell’utente durante la sua permanenza sul tuo sito, piattaforma, o app.＜br /＞ La UX include molti aspetti che, partendo dai bisogni dell’utente, si pongono l’obiettivo di rendere la sua esperienza la migliore possibile.＜br /＞ ＜strong＞Un elemento fondamentale della UX sono i microcopy＜/strong＞.＜/p＞ ＜p＞I microcopy, come dice il nome, sono piccoli testi che per? possono fare una grande differenza. ＜strong＞Sono poche parole selezionate, inserite nei form di iscrizione o nelle call to action, che hanno la funzione principale di accompagnare l’utente＜/strong＞ verso l’azione che hai in mente di fargli fare (acquistare, iscriversi alla tua newsletter, ecc.). Sono testi discreti che non urlano, ma sussurrano, persuadono e aiutano. Per questo vanno progettati bene.＜br /＞ I microcopy sono opportunit? da cogliere, sono dei piccoli semi che possono far sbocciare dei gran bei fiori. Detta in modo meno poetico: ＜strong＞possono aiutarti a convertire＜/strong＞. Certo, non lo fanno da soli, ? necessario che si accompagnino a un sito usabile, veloce, chiaro, ben indicizzato. Per?, se la cornice ? ben costruita, i microcopy possono essere la svolta finale.＜br /＞ In ＜em＞＜strong＞Microcopy mon amour. Piccoli testi per fare grande la tua comunicazione＜/strong＞＜/em＞, la copywriter ＜strong＞Fabiola Noris ti pone una domanda fondamentale: hai curato i tuoi microcopy come si deve?＜/strong＞＜/p＞ ＜p＞La prima parte ? dedicata a ＜strong＞riconoscere i microcopy e capirli meglio, conoscerne le origini＜/strong＞ e l’importanza sempre maggiore che hanno assunto nel tempo. Non mancheranno esempi che hanno fatto la storia, da Airbnb a MailChimp, da WeTransfer a Medium, fino all’Estetista Cinica.＜br /＞ Nella seconda parte, l’ebook prende in considerazione ＜strong＞alcuni dei microcopy pi? utilizzati＜/strong＞, che ti potranno tornare utili anche nella tua strategia di comunicazione. Il primo e pi? importante ? il famigerato bottone che innesca le call to action. Scoprirai un sacco di alternative pi? efficaci del classico ＜em＞Clicca qui＜/em＞. Oltre a questo, l’autrice ti parler? dei microcopy nei form della newsletter, nella pagina Contatti e anche nella famigerata pagina di errore 404.＜br /＞ Nella terza parte si entrer? in azione con ＜strong＞alcuni consigli pratici per la scrittura dei microcopy per analizzarne gli aspetti principali＜/strong＞. A quel punto, sar? arrivato il tuo momento glorioso di scrivere i tuoi microcopy: accattivanti, efficaci e a prova di conversione.＜/p＞ ＜p＞＜em＞＜strong＞Microcopy mon amour＜/strong＞＜/em＞ ? pensato per ＜strong＞piccoli business, professionisti e freelance che vogliono dare una marcia in pi? alla loro comunicazione＜/strong＞, migliorando l’esperienza che i loro utenti fanno utilizzando siti/piattaforme/app.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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Process: 0.199s ( Load:0.007s Init:0.009s Exec:0.160s Template:0.024s ) | DB :22 queries 0 writes | Cache :5 gets 2 writes | UseMem:27,594 kb
页面Trace信息
当前页面 : /index.php/Rakuten/ShopView/id/rakutenkobo-ebooks:21212098.html
请求方法 : GET
通信协议 : HTTP/1.1
请求时间 : 2024-07-09 06:04:20
用户代理 : Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
会话ID : 453ea04b668c62641f673
运行数据 : Process: 0.199s ( Load:0.007s Init:0.009s Exec:0.160s Template:0.024s ) | DB :22 queries 0 writes | Cache :5 gets 2 writes | UseMem:27,594 kb
输出编码 :
加载类库 : 37
模板编译 : 重新编译
SQL记录 : 22条SQL
[ 24-07-09 06:04:20 ] RunTime:0.000474s SQL = SHOW COLUMNS FROM bio_yahooid
[ 24-07-09 06:04:20 ] RunTime:0.000764s SQL = SHOW COLUMNS FROM bio_agent
[ 24-07-09 06:04:20 ] RunTime:0.000338s SQL = SELECT * FROM bio_agent WHERE ( `isViews` = 1 ) AND ( `domain` LIKE '%test.ripai.com' )
[ 24-07-09 06:04:20 ] RunTime:0.000236s SQL = SELECT * FROM bio_agent WHERE ( `domain` = 'www.jp-daigou.com' )
[ 24-07-09 06:04:20 ] RunTime:0.000245s SQL = select * from bio_siteparams where FIND_IN_SET('081',AgentID)
[ 24-07-09 06:04:20 ] RunTime:0.000332s SQL = SHOW COLUMNS FROM bio_point
[ 24-07-09 06:04:20 ] RunTime:0.000988s SQL = SHOW COLUMNS FROM bio_user
[ 24-07-09 06:04:20 ] RunTime:0.000522s SQL = SELECT * FROM bio_goods WHERE `isView` = 1 and gType<=3 ORDER BY created DESC LIMIT 15
[ 24-07-09 06:04:20 ] RunTime:0.000352s SQL = SHOW COLUMNS FROM bio_syscolumn
[ 24-07-09 06:04:20 ] RunTime:0.000330s SQL = SELECT * FROM bio_syscolumn WHERE ( `column_leftid` = 17 ) AND ( `column_open` = 1 ) ORDER BY column_order asc
[ 24-07-09 06:04:20 ] RunTime:0.000418s SQL = SELECT * FROM bio_syscolumn WHERE ( `column_leftid` = '19' ) AND ( `column_open` = 1 ) ORDER BY column_order asc
[ 24-07-09 06:04:20 ] RunTime:0.000319s SQL = SELECT * FROM bio_syscolumn WHERE ( `column_leftid` = '89' ) AND ( `column_open` = 1 ) ORDER BY column_order asc
[ 24-07-09 06:04:20 ] RunTime:0.000414s SQL = SELECT * FROM bio_syscolumn WHERE ( `column_leftid` = '20' ) AND ( `column_open` = 1 ) ORDER BY column_order asc
[ 24-07-09 06:04:20 ] RunTime:0.000402s SQL = SELECT * FROM bio_syscolumn WHERE ( `column_leftid` = '18' ) AND ( `column_open` = 1 ) ORDER BY column_order asc
[ 24-07-09 06:04:20 ] RunTime:0.000459s SQL = SHOW COLUMNS FROM bio_rakutencategory
[ 24-07-09 06:04:20 ] RunTime:0.000233s SQL = SELECT * FROM bio_rakutencategory WHERE id=507876
[ 24-07-09 06:04:20 ] RunTime:0.000188s SQL = SELECT p.id,p.name_cn FROM bio_rakutencategory p LEFT JOIN bio_rakutencategory c on c.parentid=p.id WHERE c.id=507876
[ 24-07-09 06:04:20 ] RunTime:0.000161s SQL = SELECT p.id,p.name_cn FROM bio_rakutencategory p LEFT JOIN bio_rakutencategory c on c.parentid=p.id WHERE c.id=507873
[ 24-07-09 06:04:20 ] RunTime:0.000144s SQL = SELECT p.id,p.name_cn FROM bio_rakutencategory p LEFT JOIN bio_rakutencategory c on c.parentid=p.id WHERE c.id=200162
[ 24-07-09 06:04:20 ] RunTime:0.000151s SQL = SELECT * FROM bio_rakutencategory WHERE parentid=507876
[ 24-07-09 06:04:20 ] RunTime:0.000280s SQL = SHOW COLUMNS FROM bio_rate
[ 24-07-09 06:04:20 ] RunTime:0.000175s SQL = SELECT * FROM bio_rate WHERE ( `type` = 'RMB->JPY' ) ORDER BY date desc LIMIT 1
错误记录 : 102条错误
[ 24-07-09 06:04:20 ] 注意：[8] A session had already been started - ignoring session_start() App.class.php 第 115 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated apiExecuter.php 第 253 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated apiExecuter.php 第 284 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated getApiData.php 第 125 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated getApiData.php 第 134 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated getApiData.php 第 499 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated Request.php 第 412 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated Request.php 第 736 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated Request.php 第 749 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated Request.php 第 794 行.
[ 24-07-09 06:04:20 ] 注意：[2048] Redefining already defined constructor for class Net_URL URL.php 第 122 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated Unserializer.php 第 691 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated Unserializer.php 第 693 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated Unserializer.php 第 852 行.
[ 24-07-09 06:04:20 ] 注意：[2048] Redefining already defined constructor for class XML_Parser Parser.php 第 206 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated Parser.php 第 576 行.
[ 24-07-09 06:04:20 ] 注意：[2048] Declaration of XML_Parser::raiseError() should be compatible with that of PEAR::raiseError() Parser.php 第 634 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: openid BaseAction.class.php 第 72 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: Debug BaseAction.class.php 第 174 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: uid BaseAction.class.php 第 209 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated Client.php 第 179 行.
[ 24-07-09 06:04:20 ] 注意：[8192] Assigning the return value of new by reference is deprecated Client.php 第 228 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: type_ BaseAction.class.php 第 649 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: type_ BaseAction.class.php 第 649 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined offset: 11 BaseAction.class.php 第 349 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: type_ BaseAction.class.php 第 649 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: agentId common_inc.php 第 3135 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: isDebugMe forbidcates.php 第 108 行.
[ 24-07-09 06:04:20 ] 注意：[2] shuffle() expects parameter 1 to be array, boolean given BaseAction.class.php 第 418 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined property: RakutenApiExecuter::$ApiDataWorker RakutenApiExecuter.php 第 346 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: appid getApiData.php 第 417 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: isDebugMe getApiData.php 第 436 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: isDebugMe getApiData.php 第 447 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: isDebugYourMa getApiData.php 第 450 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: isDebugMe getApiData.php 第 468 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: isDebugMe getApiData.php 第 481 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: options Unserializer.php 第 448 行.
[ 24-07-09 06:04:20 ] 注意：[2048] Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context getApiData.php 第 503 行.
[ 24-07-09 06:04:20 ] 注意：[2048] Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context getApiData.php 第 509 行.
[ 24-07-09 06:04:20 ] 注意：[2048] Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context RakutenAction.class.php 第 595 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: isDebugMe RakutenAction.class.php 第 607 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: categoryPath RakutenCategoryGetter.class.php 第 55 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: _imgserver YahooAction.class.php 第 1014 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: _imgserver YahooAction.class.php 第 1014 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: descpre RakutenAction.class.php 第 645 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: type_ BaseAction.class.php 第 649 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: agentId common_inc.php 第 3135 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: isDebugMe forbidcates.php 第 108 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: type_ BaseAction.class.php 第 649 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: showmiddleOfIndex bf17f8f5a76a9d7e9186c4c573d8f8fc.php 第 2 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: parseStr TagLibCx.class.php 第 272 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: parseStr TagLibCx.class.php 第 272 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: parseStr TagLibCx.class.php 第 272 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: parseStr TagLibCx.class.php 第 272 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined offset: 0 ThinkTemplate.class.php 第 578 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined offset: 0 ThinkTemplate.class.php 第 578 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: meta_keyword 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 7 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 42 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: U 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 59 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 97 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 121 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: keyword 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 134 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 150 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 201 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: category 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 278 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: so 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 280 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: dr 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 281 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: keyword 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 286 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: shopcode 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 296 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: minPrice 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 300 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: maxPrice 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 301 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 453 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: category 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 454 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: so 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 456 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: dr 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 457 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: keyword 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 462 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 463 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: Act 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 464 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: sellerID 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 476 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: store 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 486 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: store 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 489 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: store 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 492 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: item_status 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 503 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: item_status 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 506 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: item_status 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 509 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: wrappingicon 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 520 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: buynow 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 523 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: thumbnail 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 525 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: urlpre 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: chkjp 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: urlpre 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: chkjp 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: urlpre 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: chkjp 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: urlpre 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: chkjp 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined variable: urlpre 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: chkjp 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 536 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: aucminprice 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 537 行.
[ 24-07-09 06:04:20 ] 注意：[8] Undefined index: aucmaxprice 7e3578d85670e1bc8aad2b48d2c6a90d.php 第 538 行.
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