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日本代购-Orientaci?n al mercado y la ventana competitiva Perspectivas de an?lisis【電子書籍】[ Fabi?n Osorio Tinoco ]
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日本代购-<p>Este libro es resultado del proyecto de investigaci?n "Antecedentes y resultados de la innovaci?n en la industria manufacturera colombiana", desarrollado entre la Universidad del Valle y la Pontificia Universidad Javeriana. En este libro el lector encontrar? una nueva y reciente mirada de uno de los conceptos centrales y m?s estudiados del Marketing: la orientaci?n estrat?gica/empresarial del mercado, que no es m?s que la cultura y/o el comportamiento que asumen las empresas de responder y poner en el centro de la estrategia empresarial a sus clientes. Esta postura que nace en los a?os cincuenta, hoy sigue siendo tema relevante de revisi?n dado su comprobado impacto en los resultados empresariales. Este libro se propone una perspectiva de la orientaci?n del mercado con un enfoque comprensivo tanto para la academia como para los gerentes. Esto se da porque se abordan dos dimensiones de la orientaci?n al mercado, recientemente propuestas por Narver et al. (2004) y que enfoca la atenci?n en la caracter?stica considerada m?s relevante para los gerentes: la satisfacci?n al consumidor. Una orientaci?n al mercado reactiva que procura la satisfacci?n de las necesidades actuales de los consumidores y una orientaci?n al mercado proactiva que procura la satisfacci?n de las necesidades futuras, constituyen esta perspectiva de an?lisis de una orientaci?n total al mercado. Este enfoque se plantea como nuevo y poco analizado, pero fundamental para aquellas empresas que quieran poner al cliente en el centro de las decisiones estrat?gicas.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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