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日本代购-インサイトブースト -経営戦略の効果を底上げするブランドデザインの基本-【電子書籍】[ 下總良則 ]
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日本代购-<p><strong>そのデザイン経営で、本当に企業資産価値は上がっていますか?</strong></p> <p>「デザイン経営」ーーデザインが企業の産業競争力を高めるとして、経済産業省が発表したデザイン経営宣言により、日本でも注目を集めている。しかし、参考とされるアメリカではブランディング=デザイン経営とされる一方で、日本でのブランディングは一貫したビジュアル表現に留まってしまっている。本当の意味での「デザイン経営」を実現している企業は、そう多くはないのだ。本書は、デザイン経営が成果を出せるよう、デザイン経営の研究者がデザインにMBAを掛け合わせることによって生み出した、デザイン経営の新しい理論を提示する。</p> <p><strong>【目次】</strong><br /> 序章 ローソンプライベートブランドのパッケージデザインは「失敗」だった?<br /> 1 章 今、デザイン経営が必要とされている理由<br /> 2 章 “もう”デザイン経営に失敗しないためのインサイトブースト<br /> 3 章 なんのためにデザインの力を使うのか<br /> あとがき</p> <p><strong>【著者】</strong><br /> 下總良則<br /> 東北工業大学准教授(デザイン経営分野)/usadesign代表/一般社団法人 デザイン経営研究所 代表理事/一般社団法人 RAC 理事。多摩美術大学を卒業後、商品企画担当者・プロダクトデザイナー、グラフィックデザイナーとしての経験を経て、usadesignとして独立。フリーランスデザイナーとして、世界シェア第3位の広告代理店ピュブリシス傘下ビーコンコミュニケーションズや、ウェルモをはじめとするスタートアップ企業にジョイン。デザイナーとして活動もしながら、RACの理事として経営メンバーに参画する等、「デザインと経営学」をテーマに活動を広げる。</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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